In 2026, Dude Perfect and Bank of America partnered to promote “Golf with Us” an initiative providing kids 6-18 a free one-year membership to Youth on Course. Through this membership, kids gain access to $5 tee times at thousands of courses nationwide.
Role: Content Strategy Lead
Unexpected Putts
Rube Goldberg Putt Machine
Six original IG Story assets all with directly clickable links to Golf with Us landing page
The Challenge: Connect Bank of America with our target audience (parents of kids 6-18) through content they would actively choose to watch.
The Strategy: A multichannel approach with Dude Perfect designed to drive sign ups and increase favorability. Each piece of content was built for channel specific algorithms and audiences, leveraging collab posting abilities where relevant. The organic campaign was followed up by a robust paid media launch elevating our content to an even greater audience.
The Execution: Leverage “Unexpected Putts” a tried and true Dude Perfect format and a custom Rube Goldberg putt machine as two hero anchor pieces of content along with 6x original IG Stories with clickable links to Golf with Us landing page
The Impact:
Most overall paid media clicks to site in BofA’s entire GwU campaign
3rd-highest overall paid media click rate in BofA’s entire GwU campaign
4th most engagement and impressions on organic BofA IG post ever
98K+ Golf with Us sign-ups across BofA’s entire GwU campaign (+131% of signup goal)